Best Marketing Ideas in Residential Real Estate

If you are just getting started in real estate, you might need some ideas on how to get started with marketing. Conversely, you might have been in the business for a while and you have noticed your business has stagnated, so you are looking for a jump-start. Read on to learn some of the best marketing ideas that you can start using right away.

Love your listings

One of the biggest ways you can market yourself is to write really good descriptions for your listings. Your listings need to go way beyond lots of good photos. You often don’t have much room for words in your MLS listings, so highlight all of the really good features. Put the basics into your property details area and that way you can use the description area for the interesting parts. Showcase all of the unique aspects, like an older home with a garage, or a large pantry and recently upgraded appliances.

Does your property have stunning views, or does it receive lots of natural light? Those are things to highlight, too, that will draw people to your listing. Let your description paint a picture with your words, so anyone reading it will know what the house will look like.

An oldie but a goodie

Other ways to market yourself include some of the old standbys like direct mail. The reason they work year after year is because they can still reach thousands of people quickly and extend an offer which they might not need to take advantage of today, but they just might need to in the future. A solid newsletter filled with good information establishes your credibility as someone who knows your area.

Don’t be afraid to ask for referrals from your satisfied customers, too. Few things are as successful as word of mouth advertising.

Getting social

Another option you have is using social media. Facebook is a great way to reach people with more than just your newest listing. Keep them engaged with interesting news articles or tasty recipes that they will want to share. That sharing also means your name gets shared on other pages – it’s a subtle form of marketing, but it gets your business name out to a lot of people. Facebook also makes it easy to invite people to like your business page by importing your e-mail contacts and allowing you to send invitations to your personal page friends.

Twitter is a lot of fun to use when you just want to have something short and intriguing to say. You don’t even have to spend a lot of time on your social media pages. There are programs that can help automate your posts, so you can spend an hour or two, once a week, finding great content that you send out throughout the week. Be sure, too, that you add links on your webpage to your social media platforms.

Your best bet is to just spend one day a week on your marketing, and the rest of the time you can focus instead on your business. That one day will help you be focused and creative with regards to your marketing. You may also find that one technique works better for you than any other, so you can devote your attention to it after you’ve had a chance to practice. Relax and have fun with your marketing – it will show in your words!

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