Digital Marketing – A Fantastic Way To Boost Real Estate Sales

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.

Best Marketing Ideas in Residential Real Estate

If you are just getting started in real estate, you might need some ideas on how to get started with marketing. Conversely, you might have been in the business for a while and you have noticed your business has stagnated, so you are looking for a jump-start. Read on to learn some of the best marketing ideas that you can start using right away.

Love your listings

One of the biggest ways you can market yourself is to write really good descriptions for your listings. Your listings need to go way beyond lots of good photos. You often don’t have much room for words in your MLS listings, so highlight all of the really good features. Put the basics into your property details area and that way you can use the description area for the interesting parts. Showcase all of the unique aspects, like an older home with a garage, or a large pantry and recently upgraded appliances.

Does your property have stunning views, or does it receive lots of natural light? Those are things to highlight, too, that will draw people to your listing. Let your description paint a picture with your words, so anyone reading it will know what the house will look like.

An oldie but a goodie

Other ways to market yourself include some of the old standbys like direct mail. The reason they work year after year is because they can still reach thousands of people quickly and extend an offer which they might not need to take advantage of today, but they just might need to in the future. A solid newsletter filled with good information establishes your credibility as someone who knows your area.

Don’t be afraid to ask for referrals from your satisfied customers, too. Few things are as successful as word of mouth advertising.

Getting social

Another option you have is using social media. Facebook is a great way to reach people with more than just your newest listing. Keep them engaged with interesting news articles or tasty recipes that they will want to share. That sharing also means your name gets shared on other pages – it’s a subtle form of marketing, but it gets your business name out to a lot of people. Facebook also makes it easy to invite people to like your business page by importing your e-mail contacts and allowing you to send invitations to your personal page friends.

Twitter is a lot of fun to use when you just want to have something short and intriguing to say. You don’t even have to spend a lot of time on your social media pages. There are programs that can help automate your posts, so you can spend an hour or two, once a week, finding great content that you send out throughout the week. Be sure, too, that you add links on your webpage to your social media platforms.

Your best bet is to just spend one day a week on your marketing, and the rest of the time you can focus instead on your business. That one day will help you be focused and creative with regards to your marketing. You may also find that one technique works better for you than any other, so you can devote your attention to it after you’ve had a chance to practice. Relax and have fun with your marketing – it will show in your words!

Marketing! The Pulse of Your Real Estate Business

In order to be successful as a real estate investor or basically in any other market, you must know how to market. Marketing is the pulse of your business, without a pulse, you flat-line and you DIE, no really, you are dead, or you might as well be because you aren’t doing anything in the business. You can be a newbie investor or a weathered one but if you “act” busy, it doesn’t necessarily mean that you are doing the things that count to increase your leads.

MARKETING IS LIFE. You are not a real estate investor, well not precisely; real estate is just your vessel, your means of becoming financially independent. In essence you are a marketer. Learn this craft well; study it day in and day out. You must become the World’s Greatest Marketer, but in your farm area first. Baby steps, come on!! All of you insist on getting coaching, products, courses and real estate books. Those are all good and well but what about marketing? When does that come into play? Invest in some marketing books, they go a long way, even if they are in a different market, they all have great ideas and useful techniques to put into good use.

I use many different types of marketing strategies on a day to day basis, but what helped me the most which.

Every week you will place 50 signs in high density areas, but use common sense guys. Do not put these signs on a highway!!! You are most definitely going to cause a car accident but most importantly you aren’t going to get any calls. For every 50 signs you put out, you will get around 5 calls of the highest motivated seller you will come into contact with, but in the end it will only result in a deal or two which is very good.

So once you have a deal under your belt you can quickly call and email the cash buyers to sell it quick! And since you placed all these signs in the same area, you will not have an issue matching them up to a property that they want. Also, since you have gotten in touch with some of the local wholesalers, try to get one of the deals they have and Joint Venture with them. It is the quickest way to make $1,500 and up for being the matchmaker between the two. And the more Cash Buyers you talk to, the more confidence you will have in shooting them out a deal when you are on a friendly basis with all these wholesalers. Wholesalers may be a little hard to get through the first time around but trust me, they only care about one thing and that is moving a property, and moving it quickly.

Real Estate Niche Marketing

When deciding how you will be marketing your property, you will have several options from which to choose. You can choose to market in a traditional sense to a broad audience, or you can choose to market to a specific group. It’s called niche marketing and the options are almost endless. Niche marketing allows you to be the expert and raise your credibility.

You might live in an area that makes niche marketing almost obvious, or you might be in an area that requires some in-depth research and planning. To get you started, here are a few ideas.

Some areas are dominated by certain ethnic groups. Marketing to ethnic groups makes sense, especially when they are anchored by a church and stores. You might have areas in your city filled with the rich cultures By being savvy and knowing your area, you can help connect newcomers to places that can make them feel right at home right away.

Other niche marketing can revolve around specific buyers, like working with first time home buyers. Not everyone buying his or her first home is a young person; sometimes people buy their first home because of a life change like a big job promotion or a divorce. Other first time buyers are able to do so because the kids have grown up and they can finally afford to have a small home of their own.

There are geographic ways you can market, particularly if you have a feature like a lake or a gorgeous mountain view that you can sell to people. Some folks are looking for a home on a lake so they can take their boats out or that they can have a shore side retreat and want someone with that experience to guide them.

If you live near a large employer, it can be a good idea to specialize in marketing to people relocating to the area. It can be hard to find schools and get acclimated to the area, so it’s important to have that information handy for your clients. Specializing in helping people relocate also gives you an in with the company to help get access to their new employees.

Another niche you might want to fill is marketing to people who are looking for green or Earth-friendly living. There are people who are very committed to their causes and want to be able to live out what they believe. Though most homes are not made with any animal products, you can still cater to vegans, especially if you live in an area that is vegan friendly in terms of clothing options and grocery stores.

There is also an importance for politicians and lobbyists to be catered to, as they sometimes need to have temporary housing or part-time housing options. Being able to understand their needs and find just the right homes for them is not only beneficial to their careers but it will establish you as an expert.

As you can see, there are a lot of choices. If you have an idea to market in your area that you think would be a perfect fit, it’s OK to go in that direction. You know your area better than anyone else, and this is your chance to shine.

Top 5 Marketing Tips for Real Estate Agents in 2015

Here’s a simple truth in real estate: what worked yesterday won’t always work today or tomorrow. A perfect example of this is marketing. Some marketing techniques you used a few years ago likely aren’t working as well for you today.

I hope you’ll agree with me when I say reaching prospective buyers and sellers via marketing is essential to your livelihood in real estate. So making the necessary changes in how you communicate with them is a must.

In short, you have to adapt because in the span of just a few years we’ve witnessed a wide-ranging revolution in the way consumers get and interact with information. The internet, e-mail, mobile phones, social media, wearable technology — the list grows longer every year.

So what kinds of marketing should you consider for 2015? Here are five that’ll put you on the right path to connecting with (and persuading) prospects:

1. Share helpful content – Because information is so prevalent, only the most relevant communication reaches consumers’ brains. Messages that simply tout how great you are will fall short. Before you send information, always ask: “Will this help prospects in their real estate affairs?” If not, rework it until it is helpful, informative and interesting.

2. Make social media work for you – When you share helpful information, you have a much better chance of it getting shared on social media outlets. When that happens, your name rises on the ladder of respectability in the world of real estate. Social media allows people to communicate with each other more than ever. Some studies say 75 percent of a real estate agent’s business comes from referrals and word of mouth. And half of Americans said they have received a good suggestion on social media, according to a new Harris Poll, including 16 percent who frequently receive suggestions and 35 percent who said they receive suggestions on occasion.

3. Refresh your testimonials – Staying with the theme of consumers sharing information via social media, consider adding some pizzazz to your testimonials to boost referrals. You might want to turn them into 15 to 30 second videos you can post on your website or social media outlets to create some buzz and trust and at the same time, give people something talk about and share.

4. Become ‘mobilized’ – Can consumers read your website and e-mails on their mobile devices? If not, you’re losing potential customers. Research now shows that people spend more time browsing the web on mobile devices than they do on their desk and laptops. Some studies suggest that upwards of 66 percent of emails are opened on a phone or tablet. And 650 million people access Facebook daily via – you guessed it – their mobile devices. Today people want immediate, quick bites of information wherever they happen to be. When you can offer that, you’re putting yourself ahead in the game.

5. Use videos – Consumers are watching videos on the internet in record numbers. Facebook reports that since last summer, it has averaged more than 1 billion video views per day. Think about how you can start using video on your social networks, YouTube and website to capture the attention of prospects. Yes, certainly post listing videos, but also consider community tours, client testimonials and expert interviews about real estate. For inspiration, visit famous and type in homes for sale in the search option to see how real estate pros are using YouTube these days.

Let me hear from you. Is your marketing keeping pace with all the changes taking place in today’s real estate market? Are you willing to change your marketing in 2015? Do you know where you need to begin?